SEO (Search Engine Optimization)
18.09.2024
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Is the practice of enhancing a website's visibility and ranking in search engine results pages (SERPs) through various techniques and strategies. The primary goal of SEO is to increase organic (non-paid) traffic to a website by making it more appealing to both search engines and users.
SEO stages
- Website audit
- Competitor and topic analysis
- Creation of the semantic core and collection of key queries
- Clustering (soft, hard) and formation of the website structure
After which landing pages are created for the prepared structure. Then, internal optimization is carried out from time to time with the created landing pages and with the website as a whole. It includes:
- Analysis of commercial factors
- Improving interlinking
- Work on content
- Work to improve the design and usability of the website
External optimization is also carried out. It usually includes:
- Link building
- Collaborations with other websites
Factors affecting ranking
- Domain, domain zone, history and age
- Content. Its structure, density, relevance to certain queries, freshness of content
- Internal factors. Speed, security, adaptability for mobile devices, structure and hierarchy of pages on the website. Availability of meta tags, absence of duplicate pages.
- External factors. Links, their quality, naturalness
- Behavioral factors. These include sources, bounces, time on site and conversions.
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